Compare page performance to your site average

When trying to make sence of the statistics for your site most of the time you are looking at the statistics of individual pages and checking their performance over a specific time period. But sometimes a lot can be learned from comparing it to your site's average.

Let´s say you are looking at the "Content by Title" overview in Google Analytics. You see information regarding "pageviews", "time on site" and "bounce rate" for each page. This is usefull information but you would like to compare these pages to eachother in order to find out if some stand out in either a negative or positive way. And you would like to know how these pages perform against your site´s average.

Click on . This graph shows you the selected metric of each of the pages compared to your site´s average. This gives you a good idea if there are any anomalies you should pay attention to.

The graph contains two dropdown lists you can use to select diferent metrics. In the first dropdown you can select a metric to sort your results by. The second dropdown lets you select the metric you want to compare.

This image shows an overview of bouncerates sorted by pageviews. You can clearly see there are two pages that have a relative high bouncerate compared to the site's average and these may need attention.

Interesting statistics to look at in this manner are for example:

• Time on page: Which of your pages are beeing visited longer and which shorter?
• Bounce rate: Which differences can you spot compared to site average?